LOFLLY Privacy Policy

Last updated: June 11, 2026

LOFLLY operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). LOFLLY is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from it:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, and payment confirmation. (Payment card numbers are processed by our payment processor; we do not store full card numbers.)
• Account information including your username, password, security questions, preferences, and settings.
• Transaction information including the items you view, add to your cart or wishlist, or purchase, return, exchange, or cancel, and your past transactions.
• Communications with us including the information you provide when you contact customer support or otherwise communicate with us.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including how and when you interact with or navigate the Services.

We do not seek to collect sensitive personal information except where necessary to provide the Services or as permitted by law.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services. To provide you with the Services, perform our contract with you, process payments, fulfill orders, remember your preferences and items of interest, send account notifications, process purchases, returns, exchanges, and other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a customized shopping experience such as recommending related products. This may include using your personal information to better tailor and improve the Services.
• Marketing and Advertising. To send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you online advertisements for products or services, including based on items you previously purchased or added to your cart and other activity on the Services.
• Security and Fraud Prevention. To authenticate your account, provide a secure payment and shopping experience, detect and investigate possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services. If you register an account, you are responsible for keeping your credentials safe; we strongly recommend you do not share your username, password, or other access details with anyone.
• Communicating with You. To provide customer support, respond to you, deliver effective Services, and maintain our business relationship with you.
• Legal Reasons. To comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

Cookies and Tracking Technologies

We and our service providers (including Shopify) use cookies, pixels, web beacons, software development kits, and similar technologies to operate and secure the Services, remember your preferences, analyze traffic and usage, and deliver and measure advertising. Some of these technologies are essential for the Services to function; others are optional (such as analytics and advertising).

You can control cookies through your browser settings and, where available, through the cookie-preferences banner or tool on our website. Disabling some cookies may affect how the Services function. Where required by law, we obtain your consent before placing non-essential cookies. If your browser or a browser extension transmits a Global Privacy Control (GPC) signal, we treat it as a valid request to opt out of the "sale" or "sharing" of personal information for that browser and device.

SMS / Text Message Marketing

If you opt in to receive marketing text messages, you agree to receive recurring automated marketing text messages (such as promotions and cart reminders) at the phone number you provide. Consent is not a condition of any purchase. Message frequency varies, and message and data rates may apply. You can opt out at any time by replying STOP, or reply HELP for help. We share your information with our SMS service providers only as needed to deliver these messages. Carriers are not liable for delayed or undelivered messages.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, including:

• With Shopify, vendors, and other service providers who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites. These partners use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you for targeted advertising based on your activity across different merchants and websites.
• When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy; to comply with applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests); to enforce any applicable terms of service or policies; and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data obtained from your interactions with our store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights. To learn more about how Shopify uses your personal information and any rights you may have, visit the Shopify Consumer Privacy Policy at https://privacy.shopify.com/en.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on them. Information you provide on public or semi-public venues, including third-party social networking platforms, may also be viewable by other users without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement.

Children's Data

The Services are intended for adults and are not directed to children. We do not knowingly collect personal information from anyone under the age of 18 (or the age of majority in your jurisdiction). If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details below to request deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as defined under applicable law) the personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Any information you send to us may not be secure while in transit, so we recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

• Right to Access / Know. Request access to the personal information we hold about you.
• Right to Delete. Request that we delete personal information we maintain about you.
• Right to Correct. Request that we correct inaccurate personal information.
• Right of Portability. Request a copy of your personal information and, in certain circumstances, that we transfer it to a third party.
• Right to Opt Out of Sale or Sharing for Targeted Advertising. Depending on where you reside, opt out of the "sale" or "sharing" of your personal information or of processing for "targeted advertising," as defined under applicable law.
• Managing Communication Preferences. You may opt out of promotional emails using the unsubscribe link in our emails, and opt out of marketing texts by replying STOP. If you opt out, we may still send non-promotional messages, such as those about your account or orders.

You may exercise these rights where indicated on the Services or by contacting us using the details below. To exercise rights related to data processed by Shopify, visit https://privacy.shopify.com/en. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required by law. You may use an authorized agent to make requests on your behalf; we will require proof of authorization and may need to verify your identity directly. We will respond within the time required by applicable law.

California Privacy Rights (CCPA/CPRA) — Notice at Collection

This section supplements the rest of this Privacy Policy and applies to California residents.

• Categories collected. In the preceding 12 months, we have collected the categories of personal information listed in "Personal Information We Collect or Process" above — identifiers, contact and financial information, commercial/transaction information, internet and network activity, geolocation (approximate), and inferences. We collect these for the purposes described in "How We Use Your Personal Information" and disclose them to the categories of recipients described in "How We Disclose Personal Information."
• "Sale" / "Sharing." We do not sell your personal information for money. However, our use of advertising cookies and similar technologies to deliver cross-context behavioral (targeted) advertising may be considered a "sale" or "sharing" under California law. You may opt out via the "Do Not Sell or Share My Personal Information" link / cookie settings on our website, or by sending a GPC signal. We do not knowingly sell or share the personal information of consumers under 16.
• Sensitive personal information. We do not use or disclose sensitive personal information for purposes that would require us to offer a "limit the use of my sensitive personal information" right under the CPRA.
• Your rights (to know/access, delete, correct, opt out of sale/sharing) and our non-discrimination commitment are described in "Your Rights and Choices" above. Other U.S. state residents (e.g., Texas, Virginia, Colorado) may have similar rights and can exercise them in the same way.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us, or to lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent UK authority, unless the transfer is to a country determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at customer support: support@loflly.com